Beyond Powerful Radio, the new edition of Creating Powerful Radio, is now available from Focal Press, complete with updated instructors manual. ISBN 9780240522241
Creating Powerful Radio
For Managers, Programmers and Talent
* GROW AUDIENCES – Increase your ratings! LifeStage Demographics: Know your audience and how they listen.
* PROGRAMMING Build exciting programming – even on dull news days – with proven techniques to guide programmers and talent to the next level of performance.
* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.
* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.
* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.
* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.
* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials
* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.
Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.